NO IFS OR BUTTS

Not just another play on words, but a campaign created by Ocean Beer to promote the correct disposal of cigarette butts. Cigarette butts are the top plastic polluters and we are flicking an estimated 8 million butts into the environment every minute, and our Butt Box is one way we are hoping to be part of the solution. The filters take years to degrade and break down into microplastics, a major problem in our ocean. It is time to reverse the negative trend and restore the ocean. For us, there are no ifs or butts when it comes to ocean health, our survival depends on it. 

#noifsorbutts




Do you know what a cigarette butt is made of? Cigarette filters are made of a plastic called cellulose acetate. This form of plastic is extremely harmful to the environment and each butt can pollute 8-10 litres of seawater, and up to 50 litres of freshwater. If that wasn’t enough, they also leak nicotine, heavy metals, and many other chemicals… Once they disintegrate into microplastic, marine animals eat them and they enter the food chain. Estimates are that only a third of the trillions of cigarette butts we use are disposed of in the bin. The rest are casually flicked into the street, out a window, or put out on the beach. Butts might be one of the most common sources of ocean trash.





This butt box will help keep the cigarette ends in one place until you find the nearest bin to throw it into. As active supporters of ocean conservation we urge you to use our butt box to ensure cigarette butts stop causing more harm to the environment.