Hit reset to your wardrobe's next chapter!
In a world where trends change as quickly as the seasons, we invite you to hit the reset button with us. It’s time to shift from the cycle of Buy, Wear, Discard to: Rethink, Restore, Rewear.
Embrace the power of a Fashion Reset — where trends bow to individuality, and every garment tells a unique story.
This year, we must #MakeItLast, by prioritising longevity and durability in our wardrobe choices. That’s why we’re also reintroducing our latest collections—ORIGINS, PONCHO, NO DYE, and DEAD STOCK—to maximise the impact of the clothes we already have. If you are buying new, then make sure that it is something with purpose, in this case, 100% of the profits from each of the garments will be donated to projects focused on the protection and restoration of the ocean.