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Protect Our Winters (POW) is focused on four key areas where the EU can and must lead the way:

Support a green energy transition

Ending fossil fuel subsidies and incentivising renewals.

Improve and promote low carbon mobility

Focusing on rail as the primary mode of international transport for EU citizens.

Accelerate biodiversity restoration and the protection of wild places

Increasing funding for restoration measures, and ensuring Europe reaches its 30 by 30 target.

End unsustainable business models and overconsumption

Providing climate legistation and financing which enables citizens to access products responsibly.

Wear Your Support!

Join our mision and wear your support: with every purchase, 50% of profits will support Protect our Winters and Ocean Born Foundation will donate the other 50% to organisations dedicated to restoring ocean health through its grant scheme.

Did you know that 80% of the laws affecting our climate and environment are decided at an EU Parliament level?

From 6 – 9 June this year, 400 million Europeans are eligible to vote in the upcoming parliamentary elections. Using that right and power is one of the most important things European citizens can do for the planet over the next five years.

Individual action can really make a difference. Think of it this way: there are an estimated 60 million skiers and snowboarders in Europe: that’s a third of the number who voted in the last EU elections (approximately 200 million). Imagine what we could achieve if we joined forces with the rest of the outdoor community and involved all the ocean and mountain lovers: climbers, mountain bikers, trail runners, surfers, free-divers and sailors. If we all “Give a shit and VOTE”, we can be a powerful force and make a meaningful impact on climate change policy!

Ahead of the 2024 EU Elections, Protect Our Winters and Ocean Born Foundation unite to connect our ocean and mountain communities, to activate our respective communities and use the power of our votes to demand the most ambitious environmental and climate actions from politicians.

Your passion for the outdoors can help you save it.

"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has."

- Margaret Mead